Paid Media

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Discovery

Project Brief
Define client information & business goals along with all required information to properly complete discovery process.
PPC Audit
Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics.
Keyword research
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit.
Competitive Analysis
Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk.

Strategy

Paid Search Strategy
Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget.
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance.

Landing Page & Campaign Setup

Content Implementation
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Technical Implementation
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Optimize

Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).

Analysis & Reporting

Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process.
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.