Search Engine Optimization

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.

Discovery

Project Brief
Define client information & business goals along with all required information to properly complete discovery process.
Keyword Research
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.
Competitive Analysis
Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.
SEO Audit
Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

Strategy

On-site Strategy
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Off-site Strategy
Determine potential partners and influencers to target for
link-building and PR efforts that align with the approach and timeline of the project.
Content Strategy
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance.

On-site Optimization

Content Implementation
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Technical Implementation
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Content Marketing

Content Creation
Regularly create quality content based on the Content Strategy.
Public Relations (optional - extra cost)
Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.
Influencer Outreach
Contact potential partners with the goal of publishing content on their websites that include links to the client's website.
Social Media (optional - extra cost)
Encourage audiences to share and discuss content related to a client's business.

Analysis & Reporting

Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process.
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.