Social Media Marketing

Engage and expand your audience across the web with social media marketing.

Discovery

Project Brief
Define client information & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.
Audience Research
Use ad tools to identify audience sizes based on keywords, interests, and influencers.
Competitive Analysis
Define social competitors, and the networks they're active on, based on industry keyword search and client interviews
Social Audit
Create baseline for current social performance based on analytics data

Strategy

Profile Strategy
Document actionable plan to develop or optimize profiles across networks
Engagement Strategy
Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution
Measurement Planning
Produce measurable short and long-term goals in order to properly evaluate campaign performance
Content Strategy
Create a content calendar that features content that will be posted based on each social media network and profile
Advertising Strategy (optional)
Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Campaign Execution

Brief Content Implementation
Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks.
Advertising Implementation
Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget.
Community Management
Following the engagement strategy, interact with users and influencers across networks.

Analysis & Reporting

Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.